Course description

The Holiday Toolkit course is designed to help you make small, impactful changes to your marketing and business as a whole in the months leading up to Cyber Week. Covering every part of the customer journey, we’ll help you lay the groundwork for a successful BFCM, understand how to maximize performance during the craziness, and afterwards, how to retain these newly found customers & build long-term relationships into the new year.Featuring lessons from the Justuno team & our partners, you’ll find everything you need to make this holiday season a big one.

What will i learn?

  • Important consumer behavioural trends
  • How to collect zero & first-party data to power more personalized campaigns
  • Lower cost acquisition channels to reduce ad reliance
  • Improved CX for easier shopping and navigation
  • CLV and retention boosting strategies to implement in Q1
  • And so much more

Requirements

Erik Christiansen

Free

Lectures

9

Skill level

Intermediate

Expiry period

Lifetime

Certificate

Yes

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